Afterwork

Head of Community, Tech & Design Events
2023

Afterwork is the anti-networking event.

Afterwork is a secret monthly supper club held in Toronto that aims to bring together creatives from diverse industries who may not have had the chance to connect otherwise. Attendees are successful entrepreneurs and leaders in the Toronto tech scene. Unlike typical networking events, Afterwork distinguishes itself as an intimate gathering, accommodating only six attendees. To enhance the element of surprise, the venue for each event is revealed just 24 hours in advance, and participants remain unaware of the other guests until the actual event. Through this innovative approach, Afterwork fosters meaningful connections and sparks unexpected encounters among Toronto's creative community.


ROLES & RESPONSIBILITIES

  • My objective is to grow Afterwork's audience into a thriving community leading to collaboration and creative endeavours. In this role, I bridged communication between Afterwork and all participants.

    I managed relationships with the attendees as well as all those interested and on the waiting list. As a point of contact, I offer ongoing support and guidance as needed. Following all events, I conducted assessments, surveys and interviews to understand the evolving needs and concerns of the community and I use that data to inform the organization's decision-making and strategic planning. For engagement, I keep the community informed about Afterwork's activities, projects, and upcoming events and I disseminate relevant information about community resources and community members. Relationship building is a key focus for Afterwork and its vendors and community members.

  • As a new venture, it is my responsibility to develop processes and templates for all communication and to ensure longevity for this event series. I establish guidelines and procedures for easy adoption. Following each event, I address any concerns and gathered feedback from attendees, and analyzed them to identify areas for improvement in the process.

  • I create a comprehensive budget plan based on Afterworks' goals and available resources. I monitor financial performance by tracking income, expenses and cash flow. I regularly review and update the budget plan to reflect changing circumstances, emerging opportunities, or new initiatives.

  • I am responsible for researching and securing venues and setting menus for each event. I liaise with vendors to ensure a seamless experience for our attendees and continue communication post-event. Additionally, I execute the monthly newsletter, user interviews and all email communication.